Privacy Policy
PRIVACY POLICY
We have drafted this privacy policy (Version 14.02.2026) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data, and what decision-making options you have as a visitor to this website. Unfortunately, it is in the nature of things that these explanations sound very technical; however, we have made every effort to describe the most important things as simply and clearly as possible.
AUTOMATIC DATA STORAGE
When you visit websites today, certain information is automatically created and stored, including on this website. If you visit our website right now, our web server (the computer on which this website is stored)
COOKIES
Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
What exactly are cookies? Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file. There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site; third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans, or other "pests." Cookies also cannot access information on your PC.
Example cookie data: Name: _ga Value: GA1.2.1326744211.152221139573-6 Purpose: Distinction of website visitors Expiration date: after 2 years
A browser should be able to support these minimum sizes: At least 4096 bytes per cookie At least 50 cookies per domain At least 3000 cookies in total
What types of cookies are there? The question of which cookies we specifically use depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies. There are 4 types of cookies:
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Essential Cookies: These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages, and only goes to the checkout later. These cookies ensure the shopping cart is not deleted even if the user closes their browser window.
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Purposeful Cookies: These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers.
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Goal-oriented Cookies: These cookies provide better user-friendliness. For example, entered locations, font sizes, or form data are stored.
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Advertising Cookies: These cookies are also called targeting cookies. They serve to provide the user with individually adapted advertising.
How can I delete cookies? You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating, or only partially allowing cookies. If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings: Chrome: Cookies in Chrome löschen, aktivieren und verwalten Safari: Verwalten von Cookies und Websitedaten mit Safari Firefox: Cookies löschen, um Daten zu entfernen Internet Explorer: Löschen und Verwalten von Cookies Microsoft Edge: Löschen und Verwalten von Cookies
STORAGE OF PERSONAL DATA
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address, or other personal details in the context of submitting a form or comments in the blog, will be used by GAMECOLOR together with the time and IP address only for the purpose stated in each case, kept securely and not passed on to third parties. We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without consent, but we cannot rule out the possibility that this data may be inspected in the event of unlawful behavior.
RIGHTS ACCORDING TO THE GENERAL DATA PROTECTION REGULATION
According to the provisions of the GDPR, you are fundamentally entitled to the following rights: Right to rectification (Article 16 GDPR) Right to erasure ("right to be forgotten") (Article 17 GDPR) Right to restriction of processing (Article 18 GDPR) Right to notification (Article 19 GDPR) Right to data portability (Article 20 GDPR) Right to object (Article 21 GDPR) Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law, you can complain to the supervisory authority.
TLS ENCRYPTION WITH HTTPS
We use https to transmit data securely on the Internet (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection by the small lock symbol in the top left of the browser and the use of the https scheme.
GOOGLE ANALYTICS PRIVACY POLICY
We use the analysis tracking tool Google Analytics (GA) from Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) on our website. Google Analytics collects data about your actions on our website. GAMECOLOR uses this data to better adapt our service to your wishes.
Google Analytics uses cookies such as: Name: _ga (Example: 2.1326744211.152221139573-5, Duration: 2 years) Name: _gid (Example: 2.1687193234.152221139573-1, Duration: 24 hours) Name: gat_gtag_UA (Duration: 1 minute)
You can prevent data collection by using the browser add-on: https://tools.google.com/dlpage/gaoptout?hl=de.
FACEBOOK PIXEL PRIVACY POLICY
We use the Facebook Pixel from Facebook on our website. We have implemented a code for this purpose. The Facebook Pixel tracks your user actions if you have come to our website via Facebook ads. This allows Facebook to match your user data with your Facebook account data. For GAMECOLOR, the data collected is anonymous and is only used for ad placement.
GOOGLE TAG MANAGER PRIVACY POLICY
We use the Google Tag Manager from Google Ireland Limited. This tool allows us to centrally integrate and manage website tags via a user interface. The Tag Manager itself does not set cookies and does not store data; it acts as a manager for the implemented tags.
INSTAGRAM PRIVACY POLICY
We have integrated functions from Instagram (Instagram LLC). Instagram is a subsidiary of Facebook Inc. When you access pages with Instagram functions, data is transmitted to Instagram and processed. More info: https://help.instagram.com/519522125107875.
NEWSLETTER PRIVACY POLICY
If you sign up for the GAMECOLOR newsletter, you transmit personal data and give us the right to contact you by e-mail. We use this data exclusively for the newsletter. If you unsubscribe via the link at the bottom of the newsletter, we will delete all data stored during registration.
GOOGLE ADS (GOOGLE ADWORDS) CONVERSION TRACKING
We use Google Ads to advertise our products and services. We use conversion tracking from Google Inc. to measure the cost-benefit factor of our advertising. When you click on an ad, a "Conversion" cookie is stored on your device.
SOFORTÜBERWEISUNG PRIVACY POLICY
We offer the payment method "Sofortüberweisung" from Sofort GmbH (Klarna). If you use this service, data such as name, account number, amount, and date are stored on the company's servers. GAMECOLOR receives a payment confirmation. Further info: https://www.sofort.de/datenschutz.html.
STRIPE PRIVACY POLICY
We use Stripe (Stripe Payments Europe Ltd.) for payment processing. Transaction data such as payment method, amount, and date are transmitted to Stripe. Stripe uses cookies like __stripe_mid and __stripe_sid for session identification and fraud prevention. Detailed policy: https://stripe.com/at/privacy.
Created with the Privacy Generator for GAMECOLOR.